On my way to work every day, I see this billboard:
What entity do you think pays for the billboard space?
An Asian restaurant?
The Midwest Regional Fish Importers Council?
The actual billboard, in a font about this big, does mention something about "What the locals know" and Denver.org., but it is so obscure it took me about 4 trips to be able to actually read it.
Tuna Tataki Tacos, on the other hand...plenty legible, thank you.
Reasons why this is a horribly ineffective billboard:
1. You can't read what the hell it's promoting.
2. Denver: Seriously? Tuna Tataki Tacos are supposed to make me want to visit your city? I LOVE food, but even I had to look up what Tuna Tataki is. You might want to play up the whole "mountains" thing instead.
3. We've established that I--someone who seeks out interesting food--don't want to visit for Tuna Tataki Tacos. Now consider that, what, 80% of Kansas Citians wouldn't even visit the type of restaurant that has them on the menu (let alone order them) and you're beginning to understand how big a waste of money this billboard is.
4. On top of all that, the billboard is on Southbound I-635 and Kansas Avenue...right above the railyards, in the middle of industrial KCK. I love my hometown, but gourmets we are NOT.
As Big As You Think.
Tuna Tataki Tacos.
The Only Risk Is Wanting To Stay (Colombia).
Yeah. Let me visit THOSE places.