In a previous post, I presented two videos OK Go made for their song This Too Shall Pass.
I was able to embed one version, but not the other. It turns out this is due to restrictions imposed by their (incredibly short-sighted) label.
And the numbers show it: The first video they released, which is a one-take film featuring the Notre Dame marching band, was released January 8, or just over two months ago.
Total views? 1.2 million.
The next was the Rube Goldberg version, released March 1 (less than two WEEKS ago).
Total views? 7.4 million.
In other words, the ability to embed the 2nd version on everyone's website is what accounts for the extra views.
Look, OK Go is known for their music videos. Their choreographed treadmill video for Here It Goes Again is possibly, depending on the source you believe, the most-streamed music video ever.
But Capitol/EMI did not allow embedding of the first version. Why? Lead singer Damian Kulash explains here.
Yet another symptom of how out of touch the dinosaurs known as record labels truly are. It's a quick read, and quite enlightening.